Virtual food brands have revolutionized the restaurant industry. However not all virtual restaurant brands are created equal.

Before we get into extra earnings potential let’s define Virtual Restaurant. Virtual brands are essentially brands that exist solely online and are designed to be sold through delivery apps or other digital platforms. One thing to note is that the terms “Ghost kitchens” and “Virtual Kitchens” are often used interchangeably, there is a distinction between the two.

Ghost kitchens (aka Dark kitchens) are the physical location from which operators run their brand. These kitchens typically are only used to prepare food for off-premises dining, mostly via online food delivery.

Virtual Restaurant Brands refer to the actual “brand” itself not the brick-and-mortar location. Therefore, the Ghost Kitchen usually hosts multiple Virtual Brands. A traditional restaurant with an on-premises dining room could also host additional Virtual Restaurant Brands from their location.

Virtual Brands can help generate additional revenue stream by utilizing their existing kitchen space and staff. The success of virtual brands in increasing revenue for a restaurant depends on several factors such as the popularity of the brand, the quality of the food, the pricing strategy and the effectiveness of the marketing campaigns.  If the virtual brand resonates with customers and offers high quality food at an attractive price point, it can help a restaurant generate more revenue by tapping into a new customer segment.

Overall, while virtual brands can be a useful tool for generating additional revenue for a restaurant, they require careful planning and execution to be successful. This is where Virtual Restaurant Solutions plays an important role. Our team has carefully analyzed the data and designed food brands that are attractive to eaters that traditionally order from an online food delivery service. The recipes are carefully curated to ensure a consistent, high-quality product that can deliver customer satisfaction. Our marketing team ensures your virtual brand is visible to your local eaters. And most importantly we deliver profitable results to enhance your current restaurants financial success.

Let Virtual Restaurant Solutions show you how. We empower restaurant owners to run profitable delivery-only franchises from their existing kitchens. You could be only one click away from extra orders and increased profits. Click here and one of our consultants will reach out to you and get you started.

By Rich Rowley